Snap & Frame: The Viral Photo Booth Era
It all began with Snap & Frame — a mobile photo booth innovation that allowed users to take branded photos on iPads and instantly share them on social media. With over 40,000 photos taken for brands like Ford and Universal Studios, this tool became a catalyst for viral marketing at events such as the Tom Joyner Cruise and movie premieres like Think Like a Man. Snap & Frame taught us how moments could transform into movements through tech-enhanced brand experiences.