Ford 48 Activation + The Rise of Scavenger Hunts
Building off our stadium successes, we developed “Ford 48 Activation,” a points-and-rewards platform using mobile devices. This evolved into a scavenger hunt-style experience similar to Pokémon GO, using AR/VR and allowing users to discover 3D items in the real world. This marked the beginning of our journey into immersive, gamified engagement.
